Computer Crime Essays (815 words) - Hacker Culture,

Computer Crime Sforza-1 John Sforza Miss. Hilleman English 10R December 7, 1999 Computer Crime Computer crime is defined as a criminal act that has been committed With a computer as the principle tool(Judson, 30). These computer criminals are people with advanced knowledge of operating systems, phone systems, and other computer related devices. Some computer criminals break into other peoples computers, and steal data, these criminals are known as hackers. Yet others might make a phone call without even paying for it, or receive phone services that they did not pay for, these people are known as phreakers. And yet there are other computer criminals that illegally copy software, these criminals are known as Software Pirates. Although authorities try to combat the doings of these criminals, Computer Crime is still a huge market for criminals of all kinds. The first part of this paper is going to be dedicated to hackers. Hackers are the robbers of cyberspace. They are able to gain access to Sforza-II peoples computers using special tools, methods and programs. Some of these are backdoors, viruses, and port scanners. The most popular form of virus, is known as the Trojan horse, named after the Greek Trojan Horse. This virus is implanted in a computer, then it lets someone from another computer have access to all the computers information, including passwords and any other personal data that might be present. Hackers do not just invade personal computers, they also invade corporate and government computers. The Pentagon has recently come under a fire from hackers. After these hackers penetrate the Pentagons defenses, they begin to raid unclassified documents. Some of these hackers have stolen data pertaining to the Energy Department Nuclear Weapons and Research Facility. They have also gathered information that was used by the National Aeronautics and Space Administration. Although the FBI has used all resources available to them, they still have been unable to identify these hackers. The only thing that they know is these hackers are based in a place 20 miles outside of Moscow. Since these attacks happen during the day, 5am-8pm Moscow time, the FBI believes these individuals are working out of an office. Many believe that these hackers are working for the Russian Government, and are using espionage to gain access to sensitive information. Sforza-III Although these hackers motives were to sabotage and destroy, not all hackers are like this. Most are just after information, they might make a mistake now and then but most do not cause damage. Enclosed in this paper is Mentor's Last Words. Something that Mentor wrote because he felt people should hear it. He was tired of people mislabeling and mis-judging his kind. He wanted to show the world that the newspapers, magazines, and radio stations were not right. Hacker was a term originally given to those who went in search of knowledge inside other peoples computers. They did not cause any damage, they just wished to learn more.( A Phreaker is a person that has extensive knowledge of the phone system. These people spend hours reading text documents and browsing around phone companys computers. Most phreakers will say that what they do is for the pursuit of knowledge, which is true, but there are always those people that take advantage of things. Some things that phreakers can do are, make free calls from payphones, enable call waiting, caller id, call conferencing, and receive no phone bills. They also know how to make phone calls using other peoples telephone lines, charging them instead of themselves. Sforza-IV The last group of computer criminals, and probably the easiest to identify are the Software Pirates. These are the people that make copies of software, and either register the program illegally, or sell the software to another party. Any pirated software is known as warez. Warez is divided into sub categories, these are the following; Applications of any sort are known as Appz, Computer games are changed into image files known as ISOs, and full-length movies are known as VCDs. Software pirates usually have a high-speed connection, such as T1, T3, Cable Modem, DSL, ADSL, HDSL, or VDSL. Almost all software pirates have CD recordable drives, to make copies of their material. Many attempts have been made to stop software piracy, the most popular

Student Ph and Ph Meter Essay

Student Ph and Ph Meter Essay Student: Ph and Ph Meter Essay UNIT 4 scientific practical techniques 1 .PH Probe A PH probe also known as a PH meter is an electronic device used for measuring the pH (acidity or alkalinity) of a liquid (though special probes are sometimes used to measure the pH of semi-solid substances). A typical pH meter consists of a special measuring probe (a glass electrode) connected to an electronic meter that measures and displays a digital pH reading The glass electrodes must be calibrated using a two point method with the appropriate buffer standard. To perform a two point calibration two buffer solutions are required. These buffers should be based upon the normal measurement range that probe operates in. A probe used for measuring the pH of alkali solutions should use pH buffers 7.0 and 10.0. Likewise, a pH probe in an acidic solution should be calibrated with a 2.0 (or 4.0) and a 7.0 buffer solution. Why this instrument was selected? The pH probe was selected for analysis because it provides accurate (post calibration) pH readings that are digitally taken to 2dp’s, and as we were dealing with solutions of an unknown pH, it is important to know precisely what the pH of each was, as they may have been used in other experiments needing a specific Ph. The use of this respective piece of equipment allowed us to ensure our reading of the pH of 3 unknown solutions was accurate to 2 decimal places, The alternative method would be use of PH litmus papers Litmus papers Litmus is a water-soluble mixture of different dyes extracted from lichens, especially Roccella tinctoria. It is often absorbed onto filter paper to produce one of the oldest forms of pH indicator, used to test materials for acidity. How they are use: Blue litmus paper turns red under acidic conditions and red litmus paper turns blue under basic (i.e. alkaline) conditions, Evaluating and comparing the accuracy of the procedures Advantage of using a PH meter over Litmus papers The PH meter provides a digital reading to 2 decimal places while as the litmus paper gives a rough estimate whether the solution is acidic or alkaline not giving a specific value of levels of the acidity or alkalinity . Disadvantages of using a PH meter over litmus papers For very precise and accurate results the pH meter must be calibrated before each measurement which means the accuracy of the results may be depend on

In what specific ways, if any, have key education structures and Essay

In what specific ways, if any, have key education structures and policies in the UK and elsewhere been affected by globalization trends - Essay Example International investment and trade mainly drives in the process of globalization aided by its most important tool the ‘information technology†. It is a process in which the ‘environment’, ‘culture’, ‘the political system’, ‘the economic development’ and ‘prosperity’, ‘the human physical well being in societies’ and the other sector of an economy undergoes a continuous transformation which includes the education sector of the economy as well. (Duan, 2002, p.1) The ‘worldwide’ discussion, ‘process’ and ‘institutions’, which affect the local educational policies and practices of a nation, are referred to as the ‘globalization of education’. It is considered to be â€Å"an intertwined set of global process affecting education, such as worldwide discourses on human capital, economic development, and multiculturalism; intergovernmental organizations ; information and communication technology; non-government organization; and multinational corporations† (Spring, 2008, p.1) The process of globalization is a continuous dynamic transformation involving the exchange of ideas between the global ideas of schooling practices and the local schooling systems. Nations do continue to have an independent control on their schooling system but still the ‘super structure of Global Educational processes’ influences them The global institutes that affect the educational system throughout the world are ‘World Bank’, ‘Organization for Economic Cooperation and Development (OECD)’, the ‘World Trade Organization’ and its General Agreement on Trade in services (GATS), The ‘United Nations’, ‘UNESCO’ and ‘intergovernmental organizations (IGO)’ and the ‘nongovernment Organization(NGOs)’. These international organizations influence the national sc hooling system either directly or indirectly. In the last decades, owing to the globalization, most of the nations have gone for educational reforms, which became a priority for both the developed and developing countries. According to some reputed educationalists, the pre- requisite of a better standard of living in a nation lies in improving its education system. (Carnoy, 2005, pp.2-3, Zadja, 2010, p.49). Despite all the disadvantage globalization of education has in terms of commercializing and marketing of education, it has to be noted that quality education is the key word for economic growth of a nation, which requires the intervention of both the public sector and private sector In the global economy, the presence of competition among countries always exists for acquiring ‘markets’, getting ‘foreign investments’, ‘technological developments’, and for ‘hosting of Multinationals’ hence education and training are imparted in a manner that it caters to the growing need of quality education. The country with the most educated workforce is expected to have an edge over the others. ‘High quality education’ has become synonymous with ‘self sustained domestic development’ and hence the need of Educational policy restructuring. UK is of the opinion that the content and quality of the curricula and teaching has to be monitored for which national endeavor is required and hence responding to the change in the global village due to the introduction of ICT (Information and Communication technology) as a medium or source of imparting education has introduced the â€Å"personalize† learning system which will enable the student take the test when s/he is fully prepared. The nation has also introduced a â€Å"national level and school level aspirational target focused on â€Å"raising the rate of progress between the different stages of education†. (Change on way in tests and tabl es, 2007; Your child’

I do not know by Elia Abu Madi Essay Example | Topics and Well Written Essays - 250 words

I do not know by Elia Abu Madi - Essay Example Common knowledge dictates that the more educated a person becomes, the more effectively they can discern reality and determine which approach, worldview, or decision might be the best. However, as Elia Abu Madi illustrates within his poem, and ultimate level of uncertainty surrounds each and every aspect of life. Whether or not an individual is born to fulfill a specific destiny, whether or not there is any legitimate purpose to life, whether or not love, hate, fear, or even uncertainty helped to constrain and define the purpose of being is duly represented within this particular point. In such a manner, the reader can come to the understanding of the fact that even though Elia Abu Madi was well-traveled, well-educated, and exposed to a litany of different cultures and societies, an understanding of a purpose and meaning for life continued to evade him. Madi, Elia  A. "I do not know by Elia Abu Madi."  PoemHunter.Com - Thousands of poems and poets. Poetry Search Engine. N.p., n.d. Web. 6  Nov.  2013.

American Slavery Essay Example | Topics and Well Written Essays - 500 words

American Slavery - Essay Example In fact, slavery was for economic factors since the English settler required slaves to provide labor in their huge farms. The colonialists continually lured the many laborers to provide labor and sometimes, were forced to compel them to work forcefully (Morgan, 149). For some reasons, many believed that the decreasing populace and the need for a labor force compelled the white people to believe that African slaves were the most effective in provision of labor force. During the 1680s through to the 17th century, the population of the indentured servants declined and the need for more labor force was required for the huge tobacco plantations. To the farmers or tobacco planters, slavery was the ideal labor because it was cheap was of solving the shortage of labor. Planters had an abundance of land while suffered losses because they lacked laborers. Nonetheless, the status of the slave was predetermined by the material conditions of the slave life. During the early colonial period, both indentured servants and slaves got better treatments than the black slaves. The also belonged to the poorest ranks in the society, thus; they barely enjoyed greater freedoms. As any of the aspects of the history regarding slavery, the dynamics of urban existence for the enslaved went from one region to another between historical periods. Many colonies such as the Northern colony and low country such as Carolinas began moving from cities to the countryside, thus; focusing more on agricultural production, in the lower valley of Mississippi. For example in the 1763, a quarter of the black populace of Louisiana resided on small tracks in distinct near the city of New Orleans. Nonetheless, the circumstances were to be altered in subsequent periods. In the late 1700 and 1800, the slavery was beginning its state of decay as some of its founders had hoped. This is justified by the fact that in 1860, roughly 140,000 slaves had

Food And Beverage Analysis Marketing Essay

Food And Beverage Analysis Marketing Essay Urbanization, globalisation and agro-industrialization put increasing demands on the organization of food and beverage chains and networks. Food and beverage supply chains and networks once characterized by independence and autonomy of performers are now quickly moving in the direction of globally interrelated systems with a large diversity of difficult relationships. This is also touching the ways food is processed, produced and delivered at the market (Reardon and Barrett 2000; Van der Laan et al. 1999). Perishable food products can at the moment be shipped from halfway around the world at justly competitive prices. The market exerts a dual pressure on agro-food chains, constraining towards continuous agency coordination and innovation. Traditional price and quality issues are more significant than ever, since consumers can choose from a cumulative amount of products offered by challenging chains. Patterns of food production and consumption are at the core of all human ecology (Dietz et al.1996:181). The food production and dietary habits procedures that support them obviously have consequently affected the global environment and economy (Goodland 1997). Nearly 37% of the land surface of the Earth is used for agricultural production, including both cropland and grazing land (Harrison and Pearce 2000). Because of the environmental effects of food operation, development, production and consumption, it is important to understand both the factors that influence the human diet and the aspects of food production that are most harmful to the environment. Here we mainly focus on food and beverages operational and development issues, social and cultural factors that influence the production and consumption of food as well as how those issues influence on the production and consumption of food. Food and Beverages operational and development issues Food and beverages chains are seriously affected by consumers apprehensions regarding the quality, the safety and the sustainability of handling methods and food production. Public concerns regarding GMOs, environmental impact and chemical residues have to be met in an increasingly, competitive global environment. Greater consumer demands regarding the traceability, quality, and environmental friendliness of products and processes call for fundamentally new ways of producing, developing, and marketing products (Humphrey and Oetero 2000; Omta et al. 2001). This activates the growth of grades, agreements and standards regarding management practices and good production, over and above suitable monitoring systems to promise rapid responses and quality compliance. Supply-chain analysis is becoming an interdisciplinary activity. Distribution and production processes involve a mixture of PESTL (politic, socioeconomic, technological, legal and standards that are highly balancing in explainin g overall food and beverages chain performance (see Figure 1 below). Figure 1. Analytical perspectives on food chains Integrated logistics, production, innovation and information systems become of serious prominence for sustaining a competitive market position. In order to attain international collaboration between farmers, retail companies and agro-industries, cross-cultural alignment and strategic, compliance to national and relational trust and international regulations have become key issues. Reciprocal learning techniques and feed-back mechanisms are important to assure such global alliances. Although, in recent decades, the world has seen a cumulative integration of developing-country firms into geographically spread commodity chains or supply networks. These chains connect together traders, producers and processors from developing countries with consumers and retailers in urban centres and in the developed countries (Gereffi and Korzeniewitz 1994). Companies and firms involved in global food and beverages chains networks are facing rapid changes in the business environment, to which they must respond over continuous innovation. Practices and new procedures for organizing food supply networks with direct ties between primary producers, processors and retailers emerged to cope with health demands and food safety. Improving the specific stages in a chain typically results in sub-optimal total chain performance. Meant for this reason, agro-food companies attempt to implement regulations to all actors in the chain that become part of the global market and institutional env ironment (Jongen 2000; Van der Laan et al. 1999). Firms in developing countries face, however, particular restraints linked to limited access to (market and technical) information and reduced borrowing opportunities (Harris-White 1999). Chain integration can formerly be helpful to expand forecasts for sustainable resource management based on more stable access to information and markets that allow further investment in food quality management (Kuyvenhoven and Bigman 2001). Current studies concerning development and trade focus responsiveness on evolving barriers to agricultural exports from developing countries due to rigorous sanitary and phytosanitary necessities (Henson and Loader 2001; Otsuki et al. 2001). Liberalization of global trade is gradually accompanied by technical measures that enforce quality standards regarding residues, additives and microbiological contamination. Moreover, fast attentiveness takes place in the retail sectors for food products both in less-developed and developed countries where US- or EUowned supermarket chains such as (e.g., Royal Ahold, Carrefour, Tesco, Sainsburys, WalMart etcà ¢Ã¢â€š ¬Ã‚ ¦) control an increasing share of food supply to urban consumers. Retailers are also dedicating more shelf space to suitable high-quality fresh products (selfservice) that are critical to retain middle-class and attract customers (Fearne and Hughes 1998; Marsden and Wrigley 1996). This poses further demands on processors and producers to satisfy uniform, high quality standards and recurrent delivery requirements (Reardon et al. 1999). International sourcing of perishable products to secure year-around supply (under private label) can be assured over long-term contracts and partnerships. Presence of smallholders from developing countries into global supply chains that satisfy these conditions used to be based on processes for sub-contracting and outsourcing under strict investigation with frequent audit of local practices and facilities (Dolan et al. 1999). However, in practice a cumulative degree of vertical integration within food, beverages and agribusiness networks can be noticed, based on complex predetermined measures for monitoring process standards and product quality. Consequently, producers can only maintain their market position if credible measures are taken to enhance product quality and safety. The complex connections between the before-mentioned processes of market globalization and integration, complemented by tendencies of changing consumption patterns and growing urbanization, bring about a number of essential changes in the organization of agro-food chains and networks. The rapid growth of supermarkets in both developing countries and developed (See appendix 1:25) extremely transforms the institutional landscape of exchange and agro-food production systems. Main tests as how to assure the participation of smallholder producers in these more and new demanding sourcing networks need to be addressed. Thoughtfulness should also be given to the institutional necessities that empower smallholders to meet the more rigorous quality regulations and food safety. International competition is increasingly taking place around the implementation of (private and public) regimes of standards an d grades. Positioning the values of chain reversal in practice implies that innovative methods are required that address the required conditions for equitable integration and successful of developing countries producers into sustainable agro-food chains and networks that are capable to satisfy these changing consumer demands. Supermarket procurement regimes for sourcing of vegetables, fruits, meat and dairy intensely impact the organization of the supply chain. The market requires continuous deliveries, product homogeneity, stable shelf life and quality upgrading. Procurement dependence on wholesale markets is quickly substituted by specialized wholesales, subcontracting with preferred consolidated and suppliers purchase in regional warehouses. Supermarkets therefore increasingly control downstream segments of the private standards, chain through contracts and sourcing networks. A typical example can be seen on particular food and beverage such as fast moving consumer goods where its not surprising that this industry cite a long list of high-priority concerns for their supply chains. Reducing logistics costs is the recurrent number one goal across all industries in the Annual 3PL Study, nonetheless additional main concern speak to the particular challenges of the fast-moving consumer goods category, including perfect order completion quickly identifying and reacting to changes in consumer demand and shortening new product time to- market and supply chain integration. British foods retailer manufacturer Tesco, for example, delivers direct-to-consumer within 24 hours of when the order is placed; in some markets that means delivery to one home on behalf of a number of customers or home delivery, while other markets kindness pickup at a kiosk or service centre. Thats challenging the food production manufacturer to upturn order accuracy and work to avoid out-of-stocks while managing with the costs incurred by operating so many delivery models. Fast-moving consumer goods manufacturers are acting on growing global awareness of the need to mitigate the environmental impact of manufacturing and logistics processes, by placing first priority on structure sustainability into the supply chain. Green is no longer leading edge or pioneering; it is now a normal part of a companys operations, driving the need for manufacturers and others to develop cohesive and comprehensive earth-friendly sourcing strategies. Improving shipment density and load utilization is one of these strategies, enabling manufacturers to maximize use of shipment capacity to reduce emissions, wasted capacity and potentially costs as well. Limited Brands Logistics Services, for example, continues to work on new configurations of its carton proportions to fit as much merchandise into containers as possible. Sustainability is a mandate to do a better job in the logistics area, says one FMCG (Fast Moving Consumer Goods) executive, whose company has been testing hybr id electric delivery trucks and working to comply with emerging sustainability. Shippers want 3PLs (Third Party Logistics) to help improve shipment density/load utilization, reduce logistics costs and establish a supply chain disruption/mitigation strategy, but they consider them less often for goals such as shortening new product time-to-market and supply chain integration. Shippers are also involving 3PLs in cost-reduction strategies less often than one might expect, with the biggest gaps in improved forecasting and inventory capabilities, rationalizing SKUs and redesigning the supply chain network. 3PLs see their role as much larger in these and other services. The trust issues that have consistently slowed the evolution of shipper-3PL relationships may be a factor in these gaps. Some shippers have tested sharing warehousing and transportation as a green and cost reduction strategy, with most reporting savings of less than 5%. Nevertheless, superiority in Operations remains an illusion for most food and beverage companies. This will be lasting as long as they stay limited within the mindsets associated and the organizational structures with todays vertically combined business model. According to a McKinsey report based on problems and opportunities relating to operational excellence, the study comes out with the following findings: 1. Operations issues get deserted from top-management two main business processes of consumer management and customer management. It suggests that operations issues get a lot less than 20% of the Executive Committees agenda time. To multifaceted the problem, only around 10% of top executives in food and beverage companies have straight personal experience in operations. It is barely surprising; however, that the promise to drive radical change may not be as resilient in operations as it is in the other two business processes. 2. Around 10% of FMCG companies have a global operations director with full responsibility for both operational development and strategic resource allocation. 3. Most of the top quartile talent is tapped for handling marketing or finance functions. Operations functions are short of management talent. High potential generalists often find food and beverage operations too internally focused and too technical. At the other end of the scale, senior operations experts are often attracted to other industries such as electronics, automotive or engineering where operations is both more highly rewarded and more highly regarded. These difficulties are not new. What is new is that a possible solution the mixture of organizational separation and value chain de-verticalisation. Deverticalisation International food and beverages companies that are able to attain organizational functionally and separation organized national companies This efficiently means outsourcing your supply chain actions to a third party. Naturally this will involve selling the existing activities and operations assets, as well as manufacturing, procurement, process RD and primary distribution, a third party manufacturer, financial buyer or a joint venture with other food and beverage companies. In essence, this leaves an asset light food and beverage company and an asset heavy supply company. How will it create value? From the perception of the food and beverage Company, the supply company of its will now be in a position to address the above-mentioned operational issues. A strongly incentivized management team frequently directly responsible to the capital markets. Although it will be better able to motivate and attract talented operations managers, emphasis 100% of its attention on operational skills and operations issues. However, operational distinction will translate directly into bottom-line impact. Accordingly deverticalisation allows the management of the food and beverages company to emphasis completely on consumer and customer management the key engines of growth though sharing in progressive operations cost developments over either an equity stake or open book supply contracts. From the financial outlook this would also help the food and beverage Company get a significant bound in return on capital employed. Social and cultural factors that influence the consumption of foods Influences on Food Choices There are many factors that determine what foods a person eats. In addition to personal preferences, there are cultural, social, religious, economic, environmental, and even political factors. Cultural influences A cultural group provides guidelines regarding acceptable foods, food combinations, eating patterns, and eating behaviors. Compliance with these guidelines creates a sense of identity and belonging for the individual Kittler (1998). Within large cultural groups, subgroups exist that may practice variations of the groups eating behaviors, though they are still considered part of the larger group (Haviland, William A. 1990). For example, a hamburger, French fries, and a soda are considered a typical American meal. Schlosser, Eric (2001). Someone who is repeatedly exposed to certain foods is less hesitant to eat them. For example, lobster traditionally was only available on the coasts, and is much more likely to be accepted as food by coastal dwellers. States, however, eat veggie-burgers made from mashed beans, pureed vegetables, or soy, and people on diets may eat a burger made from lean turkey. In the United States these are appropriate cultural substitutions, but a burger made from h orsemeat would be unacceptable (Klimis-Zacas et al: 2001). Religious proscriptions choice from a few to many, from relaxed to highly restrictive. This will affect a supporters food selections and behaviors. For example, in some religions specific foods are prohibited, such as pork among Jewish and Muslim adherents. Within Christianity, the Seventh-day Adventists dispirit stimulating beverages such as alcohol, which is not prohibited among Catholics. Social influences Members of a social group depend on each other, share a common culture, and influence each others behaviors and values. A persons membership in particular peer, work, or community groups impacts food behaviors. For example, a young person at a basketball game may eat certain foods when accompanied by friends and other foods when accompanied by his or her teacher. The Social Significance of Meat Consumption While vegetarianism is on the increase in Western societies (Amato and Partridge (1989); Beardsworth and Keil (1997); Dietz et al. (1995)), meat consumption is still a central part of the Western societies diet (Beardsworth and Keil (1997)). So far there is considerable indication that meat is not only unnecessary for a healthy diet, it is a leading contributor to many health problems (Amato and Partridge (1989); Lappà © (1991); Marcus (1998); Melina et al. (1995); Robbins (1987)). Given that general meat-eating behaviour in prosperous societies cannot be readily explained by biological necessity, other factors must play a major role in defining individual dietary habits. A critical macro-level approach suggests that the production of meat cannot simply be explained as a direct response to consumer demand, since production is affected by government subventions and industry groups, such as the pork and beef councils. Political economists argue that the economic elite control consumer preferences through means of social, psychological, and cultural manipulation for example, by the use of advertising (Schnaiberg (1980); Schnaiberg and Gould (1994)). Therefore, production may generate consumption because processors, producers, and marketers have cultural hegemony, that is, control over the beliefs and values of a culture. Consequently, from this perspective, the operational power of the meat industry is expected to be a major element of stages of meat consumption. Cronons (1991) analysis of how the U.S. meat industry grew throughout the 19th Century by transforming American agriculture provides clear support for the argument that consumer habits are greatly influenced by powerful corporate interests. However, although this viewpoint may explain aggregate levels of production and consumption in a society, it does not explain variation of consumer behaviour among individuals within a shared political economic context. However, a micro-level approach to understanding consumer patterns focuses on the social psychological factors that lead to food consumption. Dietz et al. (1995) and Kalof et al. (1999) argue that social psychological factors, such as beliefs and values, have a significant influence on consumer demand for various food types. The results of their analyses suggest that values and beliefs have a greater influence on the choice of a vegetarian diet than do demographic factors. Reliable with these results, other researchers have found that social psychological factors have a more effect on consumer request than do demographic and economic factors (Breidenstein (1988); Guseman et al. (1987); Sapp and Harrod (1989)). However, social structural factors form the context in which psychological factors operate. Social structural position such as (gender, race and class) probable plays an important role in determining each individuals life experiences, socialization, and psychological attributes . Distinguishing the intertwined reputation of psychology and social structure is necessary to appreciate behaviour. Both the critical the social psychological perspective and macro -level perspective have made significant contributions to our understanding of food and beverage in general and meat consumptions. The environmental literature recognizes industrial meat production as a prominent source of many environmental problems (Durning and Brough 1991; Ehrlich, Ehrlich and Daily 1995; Goodland 1997; Pimentel and Pimentel 1996; Rifkin 1992; Subak 1999). Nowadays, intensive meat production places a problem on ecosystems as it necessitates the usage of large quantities of natural resources mostly energy, land, and water used to produce feed grain (Durning and Brough 1991; Dutilh and Kramer 2000; Fiddes 1991). Comparative to the production of other vegetables and grain, problem for human consumption, the production of meat is tremendously resource ineffective several times more people can subsist on a vegetarian diet than can on a meat centered diet (Durning and Brough 1991; Dutilh and Kramer 2000; Ehrlich, Ehrlich and Daily 1995; Lappà © 1991; Rifkin 1992). Beef production is mostly supply intensive, having an even bigger impact on the environment than is recommended by the amount of grai n and the resources that goes into generating grain that it needs (Subak 1999). Beef grazing contributes to many environmental problems including desertification, soil erosion, loss of biological diversity and water pollution, (Durning and Brough 1991; Ehrlich, Ehrlich and Daily 1995; Pimentel and Pimentel 1996; Rifkin 1992). For example, millions of acres of tropical forest in Latin America have been empty for cattle grazing (Durning and Brough 1991; Harrison and Pearce 2000; Myers 1981). Moreover, due to their digestive physiology, cattle also emit a large quantity of a greenhouse gas, a methane, and their manure expels gaseous ammonia into the air, contributing to acid rain (Durning and Brough 1991; Harrison and Pearce 2000; Subak 1999). Changing Profile and Mind Set of Consumer People are becoming aware about hygienic and health. There is a transformation in the mind-set of the Consumer and now looking at Money for Value rather than Value for Money. We have seen inclination in consumers to move to advanced products/ brands, because of shifting lifestyles, growing disposable income etc. Consumers are switching from economy to premium product even we have witnessed a sharp increase in the sales of packaged water and water purifier. Porters five forces analysis of the food and beverage Source: Valuenotes.com, (2010) The intensity of rivalry is very high among the competitor of food and beverages Industry. There is a threat for new entrants as well as for substitute. Even there is high bargaining power for Suppliers as well as for Buyers. Rivalry among Competing Firms In the food and beverages industry, rivalry between competitors is very fierce. There are uncommon customers because the industry is highly saturated and the competitors try to seize their share of market. Market Players use all sorts of activities and tactics from intensive advertisement campaigns to price wars and promotional stuff etc. Therefore the intensity of rivalry is very high. Potential Entry of New Competitors Food and beverages industry does not have any methods which can control the entry of new firms. The conflict is very low and the structure of the industry is so multifaceted that new firms can easily enter and also offer tough competition due to cost effectiveness. Therefore prospective entry of new firms is extremely viable. Potential Development of Substitute Products There are never ending and complex consumer needs and no firm can satisfy all sorts of needs alone. There are adequately of substitute goods available in the market that can be re-placed if consumers are not satisfied with one. The varied range of needs and choices give an appropriate room for new product development that can substitute current goods. Every other day there is some short of new product, design and variants. This leads to higher consumers expectation. Bargaining Power of Suppliers The bargaining power of suppliers of intermediate goods and raw materials is not very high. There is ample number of substitute suppliers available and the raw materials are also willingly accessible and most of the raw materials are homogeneous. There is no monopoly situation in the supplier side as the suppliers are also challenging among themselves. Bargaining Power of Consumers Bargaining power of consumers is also very high. This is because in food and beverages industry the substituting costs of most of the goods is very low and there is no threat of buying one product over other. Customers are never unwilling to buy or attempt new things off the shelf. SWOT Analysis Strengths: Presence of well-known distribution networks in both urban and rural areas Low Operational Costs Occurrence of well-known brands in food and beverages sector Accessibility of raw materials Weaknesses: Me-too products which unlawfully mimic the brands and labels of the recognized brands Lower scope of investing in technology and achieving economies of scale, especially in small sectors Low exports levels Opportunities: Large domestic market over a billion populations Unexploited countryside market Increasing income levels, i.e. increase in purchasing power of consumers Trade potential and tax duty benefits for implementing exports units Threats: Regulatory and tax structure Exclusion of import restrictions ensuing in replacing of domestic brands Temporary Slowdown in Economy can have an impact on food and beverages industry Source: Valuenotes.com (2011) Conclusions With low margins and large volumes, food and beverages companies must react fast to deliver in-demand, on-trend products to shoppers where and when they want them, to avoid getting held with unwanted merchandise. The increasing integration of local and cross-border agro-food chains can be considered both a threat and a challenge for rural development. Poor farmers in developing countries who have limited resources and scarce access to markets and a more cautious, less faithful customer has arisen in the global recession, stimulating consumer goods manufacturers and their supplier and retailer partners to develop more responsive and demand-driven. A value-conscious customer is particularly challenging for producers of food and beverages.

California Wetlands and The Batiquitos Lagoon :: Environment Ecology Ecological Essays

California Wetlands and The Batiquitos Lagoon As the importance of wetland property has been brought to light by ecologists it is a wonder why so much of it is still being destroyed. In California there are development trade- off's that are made that will destroy one wetland while saving another. This will be seen using the Batiquitos Lagoon in Carlsbad, California as an example. In 1987 an agreement was signed with the Port of Los Angeles and the state of California. This agreement allowed part of the Port of Los Angeles to be filled in for commercial development, if the Batiquitos Lagoon was restored. The Port of LA traded their funds to restore the Carlsbad Lagoon for the ability to fill in part of the LA harbor. This fill in project was to kill a large marine life, and to compensate for this the Port of Los Angeles was to forever protect the wildlife (mostly bird species) of the Batiquitos Lagoon. The restoration of the Batiquitos Lagoon would include reintroducing tidal flow to the lagoon. After several years of commercial development and abusive farming on the shore of the Lagoon the tidal port had become blocked with sediment. However, during the years of blockage the Lagoon had converted from a saline environment to a freshwater one. The restoration of tidal flows to the Lagoon would alter the ecosystem to the Lagoon. With the filling of the 383 acres of the Port of Los Angeles certain safe guards to the agreement had to be complied to. Since the filling of the Port and the killing of the marine life was a permanent process so must the restoration of the Lagoon be permanent. The key element of the agreement were as follows: . The Port of Los Angeles would be allowed to fill 383 acres of deep water habitat in the Outer Los Angeles Harbor . All existing habitat of the Lagoon must be protected . The restoration of coastal and tidally influenced species must be established. . The Restoration Project is Forever . The Lagoon will be preserved as an Ecological Reserve by the State of California . The Lagoon must be maintained with a fund set up by the Port of LA and done by the California Department of Fish and Game.